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Wiley a US $ 2 billion publishing legend based in the US, has hired OCMO to market Wiley Nxt, a new age initiative that harnesses its massive knowledge creation and distribution strengths to upskill engineering grads for jobs in top IT companies.

It is a very general business tendency that whenever any entrepreneurs starts making initial transactions they think more from the top line revenue , which is not bad at allSome of the top objectives are frequency of Some of the top objectives are frequency transactions repeat transactions, volume of transactions etc. Well this might just make your top line very healthy as the revenue starts flowing in

One of key reasons of any successful #startup is that they stick to the core #team for a long time.Sometimes #entrepreneurs make hasty decisions by changing the core team due to low patience in terms of performance expected & that too in short period of time.Well the performance should definitely be a key parameter but we live in the human world & changing team involves much higher inertia leading to loss of precious time rather than sticking with the existing one

All entrepreneurs start with an idea and a belief that their vision can have a massive impact. The vision is literally the workshop wherein are fashioned all plans created by the entrepreneur. The impulse, the desire, is given shape, form and action through the vision and mission statement

The only success metric for a company is the number of revenue paying customers , If there are millions of social followers but they do not convert into paying customers or repeat customers than what's the point.Focusing on getting more social media followers is like directing your energies in getting window shoppers for retail outlet who will come but will not transact .Once you have decent number of revenue paying customer than getting social followers would be very very easy or i would say that they will come automatically

Get your conversion rate higher from the same set of leadsWell every company expects #Marketing team to generate leads via innovative campaign’s to generate leads for the sales team to closeYou will find a very common statement floating around in the companies “ I WANT MORE LEADS” .

One of the key differentiators of the success of a business is the number of customers that it can reach as more customers mean more sales volume. One of the technological innovations that helps a business in this direction is digital marketing. It is indeed a boon for MSMEs as it lets you reach your target audience with ease, simplicity and at very low cost. Cost is always a concern for most MSMEs.

In today' world it is becoming very common that one large startup or a big enterprise acquiring another startupThis makes business sense for the acquiring company & the founders of the acquired company also makes some money in the bargain ( in most cases )

No doubt it is the age of startups as more and more startups hit the market with their USPs at regular interval. But, it is not all smooth sailing for the startups in this ultra-competitive environment.According to an IBM Institute for Business Value and Oxford Economics study