Resources

An entrepreneur is an individual who sets up a business, assuming the risk and rewards of the venture. Now the question arises, are entrepreneurs born with business acumen or an individual can hone his skills to become a successful entrepreneur? It is a matter of nature versus nurture.

Our life has transformed as we transition from an analogue to a digital world. We are connected 24*7 through technology. Apart from connected devices, cloud computing and artificial intelligence (AI), our world seems digitized in more ways than one. Our workplace has transmuted due

The owning of digital assets is still at its nascent years of evolution. A Crypto currency is a digital asset designed to work as a medium of exchange that uses strong cryptography to secure financial transactions. INCX’s platform is a part of the latest digital revolution for Crypto miners and at the same time a secure and compliant Crypto exchange.

In today’s world the success of a person is measured through the riches he has accumulated over a period of time. The first step towards riches is an innate desire to succeed. Quoting Napoleon Hill, a famous American journalist

Block chain and Cryptocurrency seem to be synonymous but they are not. While block chain is the underlying technology that helps manage the digital currency, most importantly, it’s decentralized so no one person, government or business controls it.

Outsourced CMO is growing up fast! Started as a one-man army and on a simple concept of shared resources, we are now gaining popularity not only amongst SMEs but some well-known and well-established businesses and are close to 10 people strong team. The latest addition to the list is the association of OCMO with Vidal Healthcare, one of India’s top TPA companies offering services to health insurance policy holders.

Profit being the key driver of any business, all its activities are necessarily aligned to achieving this goal. Employee engagement is one of the means being increasingly employed by businesses worldwide to maximize their profits.

Every business wants to grow fast. All businesses want to cut costs. But is it possible for businesses to grow fast and at the same time cut marketing costs? Until recently that question was rhetorical with only one possible answer: NO.

A consumer’s decision to purchase a product or service is dictated by several rational factors like pricing, utility, affordability, reviews and comparisons. But beyond such tangibles there is one factor that every marketer needs to be aware of: EMOTIONS! Why would people otherwise choose expensive branded products over their exact generic equivalents selling at a fraction of their price? Emotions typically operate on a level of irrationality, that is both undefinable and undeniable.