Resources

One of the key differentiators of the success of a business is the number of customers that it can reach as more customers mean more sales volume. One of the technological innovations that helps a business in this direction is digital marketing. It is indeed a boon for MSMEs as it lets you reach your target audience with ease, simplicity and at very low cost. Cost is always a concern for most MSMEs.

In today' world it is becoming very common that one large startup or a big enterprise acquiring another startupThis makes business sense for the acquiring company & the founders of the acquired company also makes some money in the bargain ( in most cases )

No doubt it is the age of startups as more and more startups hit the market with their USPs at regular interval. But, it is not all smooth sailing for the startups in this ultra-competitive environment.According to an IBM Institute for Business Value and Oxford Economics study

We as normal human beings are always enamored by the success stories of entrepreneurs who have made big in the business world. Well YES there stories can be very inspiring or motivating enough for any wanna be entrepreneurs to emulate . Thanks to all the online as well as offline media making them hero's of there achievements

Money View, one of the fastest growing start-up in consumer lending space with over 10m app downloads till date, joins the growing family of Outsourced CMO.But what made Money View, which already had a fully functional and successful marketing team, hire us? Instead of opting for a more conventional route of hiring a CMO?

The first sign of success for any entrepreneur apart from getting the 1st customer is also getting the first investor on board .There is always a great value any investor brings on to the business apart from the money, is the great business sense which can be valuable to any entrepreneurNow this doesn't mean that an entrepreneur should assume that he has the backing of the investor for ever.

Simplicity is the key in today’s brand world. Keeping it in mind along with collaborative consumption mindset, brand OutsourcedCMO has helped companies gain recognition within various markets and continue to do so. And now, to protect our identity and exclusivity, we have registered our brand name ‘Outsourced CMO’ – Yes,

An entrepreneur is an individual who sets up a business, assuming the risk and rewards of the venture. Now the question arises, are entrepreneurs born with business acumen or an individual can hone his skills to become a successful entrepreneur? It is a matter of nature versus nurture.

Our life has transformed as we transition from an analogue to a digital world. We are connected 24*7 through technology. Apart from connected devices, cloud computing and artificial intelligence (AI), our world seems digitized in more ways than one. Our workplace has transmuted due