Resources

It's crucial to be well-informed about the various CXO engagement models available. This practical guide provides you with a clear understanding of different modes, enabling you to make informed choices aligned with your organization's goals.

The only success metric for a company is the number of revenue paying customers , If there are millions of social followers but they do not convert into paying customers or repeat customers than what's the point.Focusing on getting more social media followers is like directing your energies in getting window shoppers for retail outlet who will come but will not transact .Once you have decent number of revenue paying customer than getting social followers would be very very easy or i would say that they will come automatically

It is a very common phenomena to build teams inside the organizations. Well yes we have but the question for every CEO or Entrepreneur is what is the ideal mix of team ?The answer to this will be very different for large organizations but in case of startup / SME / SMB we should try & get most of the work from external entities like freelancers , agencies , contract teams , outsourcing teams etc.. unless something is very core to the business objectives or you have deep pockets to sustain for many years by affording a large team

When an #entrepreneur starts with his business idea , he works on the same with the single focus but it may happen that there is time lag between the #ideation& the execution stageWe all know that the #business environment or the consumer preferences are very dynamic , so what was ideated in the beginning may not hold true from the #economic or #business sense later on

One of key reasons of any successful #startup is that they stick to the core #team for a long time.Sometimes #entrepreneurs make hasty decisions by changing the core team due to low patience in terms of performance expected & that too in short period of time.Well the performance should definitely be a key parameter but we live in the human world & changing team involves much higher inertia leading to loss of precious time rather than sticking with the existing one

Get your conversion rate higher from the same set of leadsWell every company expects #Marketing team to generate leads via innovative campaign’s to generate leads for the sales team to closeYou will find a very common statement floating around in the companies “ I WANT MORE LEADS” .

One of the key differentiators of the success of a business is the number of customers that it can reach as more customers mean more sales volume. One of the technological innovations that helps a business in this direction is digital marketing. It is indeed a boon for MSMEs as it lets you reach your target audience with ease, simplicity and at very low cost. Cost is always a concern for most MSMEs.

In today' world it is becoming very common that one large startup or a big enterprise acquiring another startupThis makes business sense for the acquiring company & the founders of the acquired company also makes some money in the bargain ( in most cases )

No doubt it is the age of startups as more and more startups hit the market with their USPs at regular interval. But, it is not all smooth sailing for the startups in this ultra-competitive environment.According to an IBM Institute for Business Value and Oxford Economics study