Resources

All entrepreneurs start with an idea and a belief that their vision can have a massive impact. The vision is literally the workshop wherein are fashioned all plans created by the entrepreneur. The impulse, the desire, is given shape, form and action through the vision and mission statement

The only success metric for a company is the number of revenue paying customers , If there are millions of social followers but they do not convert into paying customers or repeat customers than what's the point.Focusing on getting more social media followers is like directing your energies in getting window shoppers for retail outlet who will come but will not transact .Once you have decent number of revenue paying customer than getting social followers would be very very easy or i would say that they will come automatically

Get your conversion rate higher from the same set of leadsWell every company expects #Marketing team to generate leads via innovative campaign’s to generate leads for the sales team to closeYou will find a very common statement floating around in the companies “ I WANT MORE LEADS” .

One of the key differentiators of the success of a business is the number of customers that it can reach as more customers mean more sales volume. One of the technological innovations that helps a business in this direction is digital marketing. It is indeed a boon for MSMEs as it lets you reach your target audience with ease, simplicity and at very low cost. Cost is always a concern for most MSMEs.

In today' world it is becoming very common that one large startup or a big enterprise acquiring another startupThis makes business sense for the acquiring company & the founders of the acquired company also makes some money in the bargain ( in most cases )

No doubt it is the age of startups as more and more startups hit the market with their USPs at regular interval. But, it is not all smooth sailing for the startups in this ultra-competitive environment.According to an IBM Institute for Business Value and Oxford Economics study

We as normal human beings are always enamored by the success stories of entrepreneurs who have made big in the business world. Well YES there stories can be very inspiring or motivating enough for any wanna be entrepreneurs to emulate . Thanks to all the online as well as offline media making them hero's of there achievements

Money View, one of the fastest growing start-up in consumer lending space with over 10m app downloads till date, joins the growing family of Outsourced CMO.But what made Money View, which already had a fully functional and successful marketing team, hire us? Instead of opting for a more conventional route of hiring a CMO?

The first sign of success for any entrepreneur apart from getting the 1st customer is also getting the first investor on board .There is always a great value any investor brings on to the business apart from the money, is the great business sense which can be valuable to any entrepreneurNow this doesn't mean that an entrepreneur should assume that he has the backing of the investor for ever.