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Over and Above Mainstream Commercial Success – The Perspective of Gig CXO

Over and Above Mainstream Commercial Success – The Perspective of Gig CXO

Immense authority entails great responsibility. This is because followers are far more inclined to trust a leader who has exhibited certain abilities to lead them and get through obstacles whenever and wherever they may emerge. In the circumstance, it is expected of a leader to be the most proficient at solving issues swiftly. Introducing a role of an expert on demand can benefit organizations much,
September 22, 2025
Rerouting Success with Interim Leadership

Rerouting Success with Interim Leadership

Each day, we are placed in a box of yet another personality type, yet another social class, yet another body type, and so on. It’s almost as if people have stopped believing that there is a possibility of being it all or being anything else other than what has been established. Like there is an adage that a misfit becomes a failure or a rebel. "Jack of all trades but a master of none", is all we remember from the quote, and we forget that it is still better than a master of one.
September 22, 2025
WINNING IN THE INTERIM

WINNING IN THE INTERIM

Picture this scenario if you can: you are running a relatively young company in a fiercely competitive marketplace where the norm is feverish change. Suddenly, in the midst of a firestorm, your CEO leaves you or even worse you are having to ask him to go. Where does that leave your organization? To even mature organizations, such sudden exits can be deeply unsettling. For smaller businesses it may be a death blow.
September 22, 2025
Ethical Moonlighting: The Future Of Professional Workforce

Ethical Moonlighting: The Future Of Professional Workforce

The news is abuzz with leading dailies reporting about employees that have been moonlighting, or ‘two-timing’ their employers, so to speak, after it came out that a Noida-based IT employee was working for as many as 7 different organizations—at the same time!
September 22, 2025
Don't be afraid of making pivots in your business to be successful

Don't be afraid of making pivots in your business to be successful

When an #entrepreneur starts with his business idea , he works on the same with the single focus but it may happen that there is time lag between the #ideation& the execution stageWe all know that the #business environment or the consumer preferences are very dynamic , so what was ideated in the beginning may not hold true from the #economic or #business sense later on
September 3, 2025
Ensure we are surrounded by right people - A key recipe for succes

Ensure we are surrounded by right people - A key recipe for succes

It is a very common phenomena to build teams inside the organizations. Well yes we have but the question for every CEO or Entrepreneur is what is the ideal mix of team ?The answer to this will be very different for large organizations but in case of startup / SME / SMB we should try & get most of the work from external entities like freelancers , agencies , contract teams , outsourcing teams etc.. unless something is very core to the business objectives or you have deep pockets to sustain for many years by affording a large team
September 3, 2025
A US based MNC works with Outsourced CMO to launch their initiative in India

A US based MNC works with Outsourced CMO to launch their initiative in India

Wiley a US $ 2 billion publishing legend based in the US, has hired OCMO to market Wiley Nxt, a new age initiative that harnesses its massive knowledge creation and distribution strengths to upskill engineering grads for jobs in top IT companies.
August 30, 2025
Do not loose money even in your 1st Transaction

Do not loose money even in your 1st Transaction

It is a very general business tendency that whenever any entrepreneurs starts making initial transactions they think more from the top line revenue , which is not bad at allSome of the top objectives are frequency of Some of the top objectives are frequency transactions repeat transactions, volume of transactions etc. Well this might just make your top line very healthy as the revenue starts flowing in
August 30, 2025
Stick to your core team to reach the goal faster

Stick to your core team to reach the goal faster

One of key reasons of any successful #startup is that they stick to the core #team for a long time.Sometimes #entrepreneurs make hasty decisions by changing the core team due to low patience in terms of performance expected & that too in short period of time.Well the performance should definitely be a key parameter but we live in the human world & changing team involves much higher inertia leading to loss of precious time rather than sticking with the existing one
August 30, 2025
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