It is a very general business tendency that whenever any entrepreneurs starts making initial transactions they think more from the top line revenue , which is not bad at all

Some of the top objectives are frequency of Some of the top objectives are frequency transactions repeat transactions, volume of transactions etc. Well this might just make your top line very healthy as the revenue starts flowing in

All this may come at the expenses of loosing money at every transactions primarily due to some extraordinary incentives being offered to lure to customers to be the first users. The core thinking here is that customers who have not heard about will not buy your product unless given on discount.

All this may come at the expenses of loosing money at every transactions primarily due to some extraordinary incentives being offered to lure to customers to be the first users. The core thinking here is that customers who have not heard about will not buy your product unless given on discount.

Yes you are an unknown brand , new to the market so you are forced to think that i need to subsidize my offering to get the customers. This has been traditionally done in the past so we also need to do it

Well it may not be possible always to be profitable from the day one but it is very strongly recommended not to loose money on every transactions. This does not mean that you have to make profits but even if you are able to recover all the money spent in making that transaction than i guess you are on the right track to me profitable soon

Leaving at the later stage to become unit positive may not be easy & you to might get stuck in that vicious cycle. Once you give the customers a discounted price that you are yourself setting the standards in the market & will not be able to move up the chain sooner.

Discounts are not bad , they should be given but the timing & the way they are supposed to be given is very important

Not to forget the customer loyalty doesn't come from the incentives , it comes from the product & impeccable after-sales service.