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Vineet helped Travelspice.com formulate a marketing plan and give a strong marketing strategy to the company. I think working CMO is essential to a startup as one of the key challenges is to gain customers and the insights and experience a senior person from the field can bring can be an enormous help. With cashflow constraints, it’s a good idea for a startup to work with a CMO on an outsourced model. Vineet made himself part of the team and was fully committed to the company. Sometimes it didn’t seem that he was not working full time for us. He even helped us after our contract with him finished.

Vineet at COHIIRE has been associated with us for long. We have found the engagement extremely fruitful. They fill in very well as an in-house marketing team and align themselves fully with our business interests. Vineet has expertise across all aspects of marketing and in addition to crafting and executing our marketing strategy, he is helping us build and mentor an in-house team. Also, COHIIRE does hands on liaising with all stakeholders to maximise the ROI. COHIIRE is highly recommended for all startups.

Vineet is a very proactive person who comes from a strong brand and PR background. I worked with his COHIIRE model with great results especially during our early stages when we did not want to engage a full time person. We gained access to a person of a very high calibre without wasting time and money. I would highly recommend Vineet’s COHIIRE model for any startup looking for Branding and PR.

For a company like Vidal Health, it made a whole lot of sense to work with COHIIRE. The experience that COHIIRE brought in helped us bring in economies of scale along with understanding of digital marketing space. We have developed a great working relationship with COHIIRE and their dedication to our business needs is evident in their work.

It has been a great experience working with COHIIRE. They truly live up to their tagline of “Experts in Demand”. We have found some great experts in diverse fields to work closely with our internal team to build systems and processes for scaling up. It’s great to see them pioneering the concept of Fractional CXOs in India because the concept helps startups like ours in solving business problems with much more speed, agility and flexibility.

Fractional CXOs stand at the forefront of revolutionizing the agile and dynamic fractional economy, introducing innovative approaches that elevate its status and impact. Through strategic collaboration, flexible leadership models, and pioneering talent acquisition strategies, fractional executives are reshaping the future of work. Let’s delve into how fractional leadership is poised to transform businesses and industries alike.

The news is abuzz with leading dailies reporting about employees that have been moonlighting, or ‘two-timing’ their employers, so to speak, after it came out that a Noida-based IT employee was working for as many as 7 different organizations—at the same time!

Picture this scenario if you can: you are running a relatively young company in a fiercely competitive marketplace where the norm is feverish change. Suddenly, in the midst of a firestorm, your CEO leaves you or even worse you are having to ask him to go. Where does that leave your organization? To even mature organizations, such sudden exits can be deeply unsettling. For smaller businesses it may be a death blow.

Each day, we are placed in a box of yet another personality type, yet another social class, yet another body type, and so on. It’s almost as if people have stopped believing that there is a possibility of being it all or being anything else other than what has been established. Like there is an adage that a misfit becomes a failure or a rebel. "Jack of all trades but a master of none", is all we remember from the quote, and we forget that it is still better than a master of one.