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Elevating Orient Electric’s Brand Strategy with COHIIRE

Elevating Orient Electric’s Brand Strategy with COHIIRE

Orient Electric Limited (OEL), a part of the USD 3 billion CK Birla Group, is a leading name in the consumer electricals space with a legacy spanning nearly seven decades. Known for its diverse portfolio of fans, lighting, home appliances, switches, and switchgear, OEL is a trusted brand in India.
August 30, 2025
Transforming Tiger Logistics through Digital Innovation with COHIIRE

Transforming Tiger Logistics through Digital Innovation with COHIIRE

Tiger Logistics India Limited, a Bombay Stock Exchange-listed company, is a leading international logistics and solutions provider. Established in 2000, the company has over 22 years of industry experience, catering to diverse sectors such as automotive, engineering, yarns, textiles, pharmaceuticals, commodities, and FMCG. Operating with an asset-light model, Tiger Logistics partners with stakeholders globally to deliver reliable, efficient, and timely cargo movement solutions.
August 30, 2025
Empowering Pro Nature Organic Foods with Fractional CFO Expertise

Empowering Pro Nature Organic Foods with Fractional CFO Expertise

Founded in 2006, Pro Nature Organic Foods Pvt Ltd has been a trusted name in organic foods for over 17 years. Headquartered in Bangalore, Pro Nature’s vision has always been to provide healthier food options, benefit producers, and nurture the planet. Despite their impressive growth and strong brand reputation, Pro Nature faced challenges in maintaining financial discipline due to a lack of structured systems and processes within their finance department. This resulted in ongoing issues with compliance, reconciliation, and overall financial management.
August 30, 2025
Accelerating Project Implementation for Innefu with COHIIRE’s Expertise

Accelerating Project Implementation for Innefu with COHIIRE’s Expertise

Innefu is a pioneering Information Security R&D venture offering advanced Information Security and Data Analytics solutions. With a strong emphasis on innovation and a commitment to “Make-In-India” principles, Innefu serves over 100 clients, including some of India’s largest corporate entities and highly sensitive government organizations. The company is recognized as a leading player in AI-ML-based analytics and technology solutions.
August 30, 2025
Transforming Vedantu's Marketing Strategy with a Fractional CMO from COHIIRE

Transforming Vedantu's Marketing Strategy with a Fractional CMO from COHIIRE

Vedantu, a pioneering edtech firm, was founded with a vision to revolutionize online learning. As a startup in its early days, Vedantu’s founders were deeply involved in all aspects of the business, including marketing. However, they soon realized that dedicating significant time to marketing would divert their focus from scaling and growth.
August 30, 2025
Don't be afraid of making pivots in your business to be successful

Don't be afraid of making pivots in your business to be successful

When an #entrepreneur starts with his business idea , he works on the same with the single focus but it may happen that there is time lag between the #ideation& the execution stageWe all know that the #business environment or the consumer preferences are very dynamic , so what was ideated in the beginning may not hold true from the #economic or #business sense later on
August 29, 2025
Ensure we are surrounded by right people - A key recipe for succes

Ensure we are surrounded by right people - A key recipe for succes

It is a very common phenomena to build teams inside the organizations. Well yes we have but the question for every CEO or Entrepreneur is what is the ideal mix of team ?The answer to this will be very different for large organizations but in case of startup / SME / SMB we should try & get most of the work from external entities like freelancers , agencies , contract teams , outsourcing teams etc.. unless something is very core to the business objectives or you have deep pockets to sustain for many years by affording a large team
August 29, 2025
A US based MNC works with Outsourced CMO to launch their initiative in India

A US based MNC works with Outsourced CMO to launch their initiative in India

Wiley a US $ 2 billion publishing legend based in the US, has hired OCMO to market Wiley Nxt, a new age initiative that harnesses its massive knowledge creation and distribution strengths to upskill engineering grads for jobs in top IT companies.
August 29, 2025
Pandemic gives a fillip to C-suite Gig Economy

Pandemic gives a fillip to C-suite Gig Economy

The Covid crisis has given a boost to the C-suite gig economy, as organisations and startups are onboarding C level managers for key functions like technology, marketing, sales, at a divided cost. Vineet Arya, Founder, COHIIRE explains the strategy of enabling CXO’s to work like an employee for multiple companies on a shared basis
August 23, 2025
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