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The recent unsettling has strengthened the case for disruptive concepts like co-hire wherein a business can hire a C-Level Manager on a shared basis across functions who works exactly like a full-time employee but at a highly reduced cost.

Since the old playbooks are no longer valid in the new reality, the only way you can survive and later succeed is by being utterly adaptableFor long, we have known that the only constant is change. And now, in the midst of Covid, uncertainty appears to be the only certainty. It is as if a hurricane has ripped through our homes, offices and businesses, blowing all their well-arranged pieces out of the window – jobs, careers, work, social connects, familiar routines

Pandemonium is at times a necessary precursor to regaining paradise. This is not some flight of poetic fancy drawn down from the imagination of an Elizabethan bard, but a hard reality of modern-day business.

The Covid second wave has hit the hiring industry harder than its predecessor. For instance, according to the Wall Street Journal, millions of white-collar jobs spanning across industries are at stake due to longer shutdowns. In 2020, the economic slowdown affected the most and companies had let go of their - tier-III or less - employees. But the second wave has mostly affected the high paid and higher skilled workforce in every sector.

The Gig CxO concept is slowly gathering momentum where corporates are on the lookout for ‘specialists’ for considering a job quickly, expertly and most importantly, at lower costs. In sectors like Fintech, EdTech, Constructions, Digitization and Regulatory Approvals, corporates are starting to prefer a specialist (a temp CxO) over a full-time role.

Danish physicist Neils Bohr once stated that an expert is a man who has made all the mistakes that can be made, in a narrow field. Simply put, an expert has a lot of experience and can fast track solutions to a problem with the least scope for error.

Not just limited content creators and blue-collar workforce, the gig economy is a trend that is steadily growing due to its flexibility and potential for financial security. Also known as the expert on-demand economy, where companies are engaging experts to perform certain tasks while allowing them to get the work done at a fraction of the cost, companies are actively retaining top talent.

Are you a talent acquisition manager, human resource manager, a start-up, an entrepreneur looking for specialized guidance from an expert-on-demand? Somebody who has all the essential knowledge, expertise and experience to identify the risks and opportunities associated with your business and provide you with the right guidance to deal with corporate challenges?

The second wave of the COVID-19 pandemic created a surge and transformed the gig economy in India like never before. Companies, both old and new, streamlined their talent pool to largely include project managers and needle movers who could contribute to the bottom line.