Resources

ABC for Technology a Bangalore-based Edutech bellwether has hired OCMO to helm its marketing & growth function.ABC is a new-age professional training school that creates, curates and imparts knowledge designed to prime grads for employment in the IT industry. The online and offline courses are in Java, Python, Testing, Data Science and Full-Stack.

The concept that’s working hard around the work is all about not working hard! For simple understanding it goes by the name of gig! So why is gig rocking? People step out of the confines of stable jobs for the same reason why they jump of planes and hurtle through thin air strapped to parachutes!

It’s a friction-ridden era. Markets are staring at a slowdown and layoffs could be rampant. In fact, pink slips are already around. Startups like OYO and WeWork have already laid off thousands of their employees. According to a New York Times estimate, over 30 global Startups have fired more than 8, 000 professionals in the last few months owning to a downturn in business.

The air was ripe with the fruity flavours of pomegranates and berries, while the sturdy mountains of Teheran were still capped with snowflakes. The flamboyant and modernist ruler of Persia, Shah Mohammad Reza Pahlavi suddenly fled his vast kingdom in the face of emerging opposition from the conservative Islamic cleric Ayatollah Khomeini.

A leader who thinks and brings his thoughts to reality impacting several people to learn, inspire, create with his innovative ideas, while demonstrating change and replicating success, at a larger scale comes under Thought Leadership. Such people bring about a radical shift in innovation design and vision by affecting industries and also entire ecosystems. They revolutionize their surroundings to

Yes indeed, these are exciting times. We are inching towards a fully digitalised world, all thanks to the rapid advancement in technology. But this comes with its own set of challenges that confront every part of the society and business is no exception.

Mapping the startup landscape can be an insightful exercise, one that throws up as many don’t’s as do’s. In hindsight, successful or failed startups would point to many defining factors and one that invariably stands out is the viability of a venture’s marketing strategy. We are living in times when stories are all that matter - narratives that are endorsed in a social media driven eco-system and which get translated into the right optics for your product or service. Controlling this narrative is a matter of investing in marketing resources efficiently.

For individuals climbing the corporate ladder, full-time permanent jobs have always been the go-to event. As the private corporate world faces a 180° paradigm shift owing to the covid-19 pandemic, the hiring sector is visibly juggling between perm and temp hiring. Increasingly, the idea of self-dependency, entrepreneurship or intrapreneurship, and having a life-work balance as opposed to work-life, has been taking the front seat and workplaces are adding a new chapter - Expert-on-demand.

Yours truly has said this before and repeats it: Businesses are not driven by machines, but human minds. Note the plurality of the sentence, because while we are on the subject matter of human resources, it is noteworthy that no business can be managed by one person — especially while maintaining low cash burnouts and product development. Thus, to “hire an expert” is a choice most entrepreneurs explore, yet letting go of the individualistic control, is not what every entrepreneur is capable of.