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The Covid crisis has given a boost to the C-suite gig economy, as organisations and startups are onboarding C level managers for key functions like technology, marketing, sales, at a divided cost. Vineet Arya, Founder, COHIIRE explains the strategy of enabling CXO’s to work like an employee for multiple companies on a shared basis

According to Vineet Arya, Founder, COHIIRE, the biggest impact that an outsourcing model can bring to young organisations or growing companies is instantly getting an experienced, matured and skilled C Level brain as CHRO or HR Head with at least 15-20 years of experience at a divided cost.

A new age concept aligned to Gig Economy, COHIIRE is custom-built to work for young companies looking to scale-up fast on low cash burns. It is to people what co-work is to spaces. Here startups/SMEs/ Companies can hire C-Level managers on a shared basis. Thus, they can enjoy the full benefits of a proven CXO at a divided cost. The concept is founded on the belief that top talent is hard to get. By enabling it to be shared (or Co-Hired) this concept simply maximizes the availability and accessibility of such talent. It also has several benefits that the company Founder, Vineet Arya has underlined in the interview.

With the changing dynamics at the workforce and hybrid models taking center stage, many organizations are looking at the gig economy model to map their leadership trajectory.

In the fast-paced business world, a new era is unfolding for startups and SMEs, marked by the rise of ready-made CXO talent - be it fractional or permanent. This trend isn't just a shift; it's a strategic revolution, offering a blend of seasoned leadership and instant adaptability. It's where experience meets innovation, empowering businesses to navigate today's challenges while accelerating towards a future of growth and success.

It is a very general business tendency that whenever any entrepreneurs starts making initial transactions they think more from the top line revenue , which is not bad at allSome of the top objectives are frequency of Some of the top objectives are frequency transactions repeat transactions, volume of transactions etc. Well this might just make your top line very healthy as the revenue starts flowing in

One of key reasons of any successful #startup is that they stick to the core #team for a long time.Sometimes #entrepreneurs make hasty decisions by changing the core team due to low patience in terms of performance expected & that too in short period of time.Well the performance should definitely be a key parameter but we live in the human world & changing team involves much higher inertia leading to loss of precious time rather than sticking with the existing one

The only success metric for a company is the number of revenue paying customers , If there are millions of social followers but they do not convert into paying customers or repeat customers than what's the point.Focusing on getting more social media followers is like directing your energies in getting window shoppers for retail outlet who will come but will not transact .Once you have decent number of revenue paying customer than getting social followers would be very very easy or i would say that they will come automatically

Get your conversion rate higher from the same set of leadsWell every company expects #Marketing team to generate leads via innovative campaign’s to generate leads for the sales team to closeYou will find a very common statement floating around in the companies “ I WANT MORE LEADS” .