
Why Fast-Growing Startups Fail and How Fractional CXOs Prevent
Launching a startup creates opportunities for swift gains, but unchecked expansion can destabilize any promising venture. Homejoy, once poised to disrupt the $400 billion home cleaning market, grew rapidly but shut its doors less than two years after a major funding round. The Homejoy case offers lessons for founders determined to avoid similar outcomes—a reality relevant to far more than a single company.