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In today’s fast-paced business landscape, fractional leadership has emerged as a strategic necessity, offering companies the agility and expertise they need to navigate complex challenges. According to a recent study by Forbes Insights, 84% of executives believe that AI is essential for their company’s competitiveness. As businesses strive to stay ahead of the curve, leveraging the power of artificial intelligence has emerged as a game-changing strategy for fractional leaders to streamline productivity and unlock new avenues for success.

FOR THE NIMBLE-FOOTED fast-thinking CEO of a new-age SME or startup who dreams of breaking into the big league but can’t afford to hire top-dog marketing talent to turn this into reality, help is now at hand. Bengaluru-based Outsourced CMO (OCMO), a three-year-old marketing venture, is part of support ecosystem which has evolved in response to the unique needs of newbie’s.

In a business environment fraught with fragile market dynamics, entrepreneurial success can often seem like a gamble.

‍When businesses are under siege as they are now, they tend to stay hunkered down in bomb shelters until the threat has passed.

In a recent talent survey, the Manpower Group reported that employers worldwide are facing the most acute shortage of talent in the last 12 years.

The recent unsettling has strengthened the case for disruptive concepts like co-hire wherein a business can hire a C-Level Manager on a shared basis across functions who works exactly like a full-time employee but at a highly reduced cost.

Since the old playbooks are no longer valid in the new reality, the only way you can survive and later succeed is by being utterly adaptableFor long, we have known that the only constant is change. And now, in the midst of Covid, uncertainty appears to be the only certainty. It is as if a hurricane has ripped through our homes, offices and businesses, blowing all their well-arranged pieces out of the window – jobs, careers, work, social connects, familiar routines

Pandemonium is at times a necessary precursor to regaining paradise. This is not some flight of poetic fancy drawn down from the imagination of an Elizabethan bard, but a hard reality of modern-day business.

The Covid crisis has given a boost to the C-suite gig economy, as organisations and startups are onboarding C level managers for key functions like technology, marketing, sales, at a divided cost. Vineet Arya, Founder, COHIIRE explains the strategy of enabling CXO’s to work like an employee for multiple companies on a shared basis