Resources

Mapping the startup landscape can be an insightful exercise, one that throws up as many don’t’s as do’s. In hindsight, successful or failed startups would point to many defining factors and one that invariably stands out is the viability of a venture’s marketing strategy. We are living in times when stories are all that matter - narratives that are endorsed in a social media driven eco-system and which get translated into the right optics for your product or service. Controlling this narrative is a matter of investing in marketing resources efficiently.

For individuals climbing the corporate ladder, full-time permanent jobs have always been the go-to event. As the private corporate world faces a 180° paradigm shift owing to the covid-19 pandemic, the hiring sector is visibly juggling between perm and temp hiring. Increasingly, the idea of self-dependency, entrepreneurship or intrapreneurship, and having a life-work balance as opposed to work-life, has been taking the front seat and workplaces are adding a new chapter - Expert-on-demand.

Yours truly has said this before and repeats it: Businesses are not driven by machines, but human minds. Note the plurality of the sentence, because while we are on the subject matter of human resources, it is noteworthy that no business can be managed by one person — especially while maintaining low cash burnouts and product development. Thus, to “hire an expert” is a choice most entrepreneurs explore, yet letting go of the individualistic control, is not what every entrepreneur is capable of.

Typed Ranab as he gazed into his screen, with his mind racing through different business plans of his own. He has 18 plus years of experience with Pre-sales, Business Analysis and Marketing. But with the rising pressures of Pandemic, the unending lockdown woes, the vacant office buildings that eerily stared at passers-by, Ranab took a major decision. He decided to quit, not working but quitting corporate life.

According to a news report published in Economic Times, there is a 50-100% growth in demand for top-level management and senior executives in the field of technology, e-commerce, pharmaceuticals, life sciences, manufacturing and industrials. Etc.

A Gig CXO offers his/her services to several companies in Gig/assignment-based roles. Corporations are looking for specialists to consider a job done quickly, by an expert and most significantly, at reduced costs as the Gig CXO concept slowly gains traction.

In the modern business landscape, staying ahead of the competition requires strategic vision and expertise. Fractional Chief Experience Officers (CXOs) have emerged as a game-changing solution for companies seeking specialized...

Having the right leadership can transform a business, but finding and affording top-tier executives full-time isn’t always feasible. Fractional CXOs offer a smarter alternative: access to expert leadership on-demand, without the commitment of a permanent hire. Let’s dive into the ROI of Fractional CXOs and why they’re becoming a go-to solution for businesses seeking impactful results.