Vineet helped Travelspice.com formulate a marketing plan and give a strong marketing strategy to the company. I think working CMO is essential to a startup as one of the key challenges is to gain customers and the insights and experience a senior person from the field can bring can be an enormous help. With cashflow constraints, it’s a good idea for a startup to work with a CMO on an outsourced model. Vineet made himself part of the team and was fully committed to the company. Sometimes it didn’t seem that he was not working full time for us. He even helped us after our contract with him finished.